10% jump for 10th 100% Optical

A total of 11,725 people attended the 10th anniversary of 100% Optical, which was a 10% year-on-year increase on its previous record attendance, organisers claimed.

Marlon Cera-Marle, director of 100% Optical, said: ‘There was such a great atmosphere all weekend, which is reflected in our record-breaking numbers, and everyone truly made it a show to remember. We couldn’t be happier with the results and attendance as we look ahead to the next 10 years.’

100% Optical took place at ExCeL London on February 24-26 and hosted exhibitors from eyewear, contact lens, ophthalmic lenses, equipment and more. It also featured an education programme designed and delivered by event partners the Association of Optometrists with a section of the show dedicated to ophthalmology for the first time.