3D eyewear expected in a year

Frame manufacturers will soon enter the 3D marketplace offering consumers a wide choice of 3D glasses, according to Jeffrey Katzenberg, chief executive officer of film production company DreamWorks Animation.

According to Katzenberg, 3D glasses manufactured by companies such as Luxottica will be available within a year. '3D eyeglasses will become as common as the many choices as exist in sunglasses today,' he said.

He felt that any negative image previously attached to wearing 3D glasses has disappeared. 'I think that stigma of wearing glasses was back to those days of cardboard red and blue goofy glasses,' he said.

In September 2008 Katzenburg revealed that his company was collaborating with Luxottica and Oakley to develop photochromic sunglasses which double as 3D glasses indoors (News 29.9.08).