Passive eyewear will emerge as the preferred choice of the consumer from the confusion around the 3D eyewear market, according to Oakley chief executive Colin Baden.
Baden stated his belief to Optician at the re-launch of the Oakley store in Covent Garden attended by Oakley-sponsored cricketer Kevin Pietersen and cyclist Mark Cavendish.
His comments followed proposals from the Consumer Electronics Association of America to standardise 3D active eyewear to ensure all 3D active glasses sold are compatible with all 3D TVs.
Baden said the design limitations imposed by the electronic components of active eyewear, coupled with the higher price tag, means consumers will naturally opt for passive glasses.
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