The Police eyewear brand, owned and distributed by De Rigo, launched its 2012 eyewear campaign with Welsh actor Luke Evans as the new brand ambassador. The event was held at the Soho club DSTRKT.
The new campaign focuses on the iconic blue sunglass lenses associated with Police and will use images of Evans modelling the eyewear for a range of different media including print, outdoor and social networking.
Michele Aracri, managing director of De Rigo Vision, commented on Evans: 'Luke has the perfect face for the new collection. When we did the shoot he ended up wearing the clothes he came in because he looked just right.' Evans (centre) is pictured with Stefano Bozzo, Police marketing and licensing director (left), and Aracri.
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