Allergan's Complete campaign hits the nightspot

The advertisements, on mirrors in more than 600 nightspots in cities including London, Manchester, Leeds and Edinburgh, ask: 'Are the effects of dry, irritated contact lenses written all over your face?'. They feature a pack shot of Complete and explain its cleaning and moisurising properties. 'Clubs and pubs are ideal locations. The advertisements will be seen by young contact lens wearers when they are likely to be experiencing the effects of lens drying,' explains group product manager Amanda Cooney. The promotion includes trial packs, point of sale and window display competitions. - For further information contact Allergan on 01494 444722.