Complete is top brand, says Allergan study

This is the finding of an independent research survey commissioned by Allergan, which carried out 8,500 consumer interviews. The company says its product was shown to be significantly ahead of other brands, including Specsavers' former market-leading contact lens solution brand. Amanda Cooney, Allergan group product manager, said: 'The survey shows our investment is building a strong brand to help fight the power of own label - and this will be good news for the independent optician.' The survey follows the company's recent &\#163;1m consumer advertising campaign in 1,400 pubs and clubs across the UK to support the launch of Complete All-in-One. The campaign, the largest ever run by the company, featured advertisements in national consumer titles and 1,400 pubs and clubs across the UK.