Mr Miller, who has 25 years' experience in optics, joined AMA in January and has previously raised money by marathon running for health and children's charities and for scouting. This year, his target was &\#163;1,000 for the breast cancer charity Breakthrough. As a result of growth in business and the addition of new brands, De Rigo UK has expanded its sales team with three new appointments. Joining the team are Jim Butler, Andrew Beveridge and Eileen Hogan. Jim Butler, who joined the company after 18 years with Miller Graphics, will handle the Police, Fila Eyes and Fendi accounts in Scotland and the north east. Andrew Beveridge, who has sales experience with Max Factor, will be responsible for sales of Police and Fila Eyes in the Midlands and South Wales regions. Eileen Hogan will be De Rigo's new Irish representative, handling sales of Police, Fila Eyes and Fendi. Michael Green, chief executive sales, De Rigo UK, said: 'The response to the 2000 sunglass collections has been overwhelming and it is now that we must invest in dynamic individuals to drive our sales and give our customers the very best service.' Serengeti Eyewear International has appointed Sharon Wright as sales manager Europe and Shirley Guo as sales manager Asia. Ms Wright has over four years' experience in the branded optical market and will focus on identifying new markets in Europe. HSA Healthcare, which offers optical care among its list of benefits, has appointed Des Benjamin as chief executive. He was general manager of Consolidated Financial Insurance. Optometrist Steve Anderson has joined Aston University's department of Optometry and Vision Sciences as Professor of Clinical Neurosciences.