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'AMD aware' campaign targets the over-55s

Eye health
Around 44 per cent of people aged 50 and over know nothing about age-related macular degeneration (AMD), the leading cause of blindness in the UK, according to new report findings.

Around 44 per cent of people aged 50 and over know nothing about age-related macular degeneration (AMD), the leading cause of blindness in the UK, according to new report findings.

The survey of more than 1,000 people aged 50 or over showed that nine out of 10 could not identify the key symptoms of AMD, leading to confusion about the symptoms and causes of the disease. Moreover, report authors claim that half of all people with AMD experience visual impairment severe enough to be registered as blind or partially sighted.

Survey results were published by Novartis AC in conjunction with the Royal National Institute of Blind People (RNIB) to highlight the launch this month of their joint 'be AMD aware' initiative.

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