Armani street style caught on camera

Safilo's 'Frames of Your Life' project is an initiative which began at the end of last year to promote Giorgio Armani eyewear. Four young trendsetting bloggers/photographers travelled to Milan, Paris, London and Berlin capturing images of people on the streets who, they believed, momentarily captured the Giorgio Armani eyewear style. The best shots were uploaded onto: www.armani.com/framesofyourlife.

Visitors to the site are invited to vote for their favourite shot and share it on Facebook.Further destinations, including New York, Hong Kong and Shanghai, will be visited by the photographers in the coming months as part of the project. A selection of the best shots will be featured at a special event planned to mark the end of the promotion.