Tesco has come under fire from rival Asda over the recent launch of its online eyewear collection with Asda saying there is 'no actual benefit to ordering online' for customers and it has no plans to offer a similar service in the foreseeable future.
Asda was responding to questions put forward by Optician on recent developments in the optical sector, including the recent launch of an online collection by Tesco, and the supermarket chain's own plans to develop its optical business.
In a statement a spokeswoman for the supermarket chain said: 'Asda has no plans to sell prescription glasses online. It is not the right thing to do for our customers. Tesco online customers are expected to fill in their own prescription and pupillary distance, whereas we have experts to do that in all our opticians. On top of that, Tesco online customers still have to visit a store to have them fitted correctly - so there is no actual benefit to ordering online. In addition, customers with certain prescriptions cannot order online and Tesco Online lets any customer order glasses no matter what the age of the prescription or the accuracy of it.'
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