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Asda bullish over online sales but cheapest tag is sore point

Asda has waded into the online contact lens price war this week after a summer of preparation by the supermarket.

Asda has waded into the online contact lens price war this week after a summer of preparation by the supermarket.

It was expected that the Wal-Mart owned business would quickly follow Tesco's entry into the market (News, July 1). But when contacted last month it stopped short of selling lenses through its pharmacy outlets.


 

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