Attack of the merchandisers

International Eyewear has extended its Star Wars and Episode ophthalmic frame collections.

The children’s Star Wars collection was said to feature designs and styling traits that have been inspired by the film and animated series, with modern eye shapes and temples that showcase characters on small plaques.

New model Power (1) has a flat metal construction with a wearable silhouette. Two colours are available ? Skywalker Blue and Carbonite Black, with temple plaques featuring characters Grievous and Darth Maul.

Frames come with a branded case and the collection is supported by a range of point of sale products.