Padawan patients won't need any Jedi mind tricks to get them interested in the new Star Wars frame collection from International Eyewear.
Aimed at boys aged 5-12 years old, the 18-strong collection features wearable shapes and futuristic colours, combined with characters and iconic machinery from the film series.
Pictured from the collection is the Warrior ophthalmic frame. The easy to wear, metal rectangular shape is complemented by TR90 temples adorned with Clone Trooper patterns.
International Eyewear also offers a range of point-of-sale material, including showcards, window posters and an R2D2 display stand. For a limited time, practices that order 12 or more models from the new collection will receive a special edition point-of-sale package.
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