Australian university launches dry eye social media campaign

The University of New South Wales’ School of Optometry and Vision Science has launched a two-week social media campaign called Defy Dry Eye.

Starting from July 30, the campaign aims to raise awareness about dry eye disease, highlight latest research and reveal the new dry eye clinic at the university as a referral centre for diagnosis, imaging and evidence-based management of dry eye.

The initiative is part of a final year Masters of Clinical Optometry research project undertaken by students.