Eyespace launches social media campaign

To mark the launch of 12 new additions to the Arhlo collection, frame supplier Eyespace unveiled a new social media initiative called ‘Are you Arhlo?’

Eye care professionals were invited to submit high quality photos of wearers in their Arhlo frames and, if selected, the images would be featured in a promotional campaign running throughout the summer.

Practices could also enhance their Instagram stories with Arhlo-themed animations, including polaroid templates and moving logos, by searching for ‘Arhlo’ in the GIF search bar.

Nicky Clement, head of marketing at Eyespace, said: ‘As a brand dedicated to inclusivity, this campaign allows us to truly engage with patients and practices in innovative ways, while highlighting the diversity of Arhlo wearers.’