Contact lens manufacturer Bausch + Lomb has launched a new website which it promises will be a ‘digital hub’.
Designed for patients and healthcare professionals, its website would now deliver educational materials, news and product information, the company said.
Customers will also be able to order products online.
General manager Duncan Dow said: ‘Through the site we want to provide extra value with information, services and education to our customers and consumers, elevating our brand beyond a transactional supplier of products to an accessible eye health expert and business partner.’
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