Bausch+Lomb’s Biotrue multi-purpose lens care solution secured a top three ranking in the contact lens category for the annual UK Newsweek/BrandSpark Most Trusted Awards.
The product was selected as one of the top three after the 2025 BrandSpark International UK Trust Study surveyed 17,008 UK participants, providing more than 102,400 brand evaluations across 173 categories.
Petra Vacca, business unit director for Bausch+Lomb Vision Care, UKI and Nordics, said: ‘We are delighted that Biotrue MPS has received such an esteemed award, which underscores the strong consumer confidence in the brand. Biotrue MPS is formulated to be bio-inspired—working in harmony with the eye, which supports our mission to help more people see better to live better.’
