Contact lens and eye care behemoth Bausch+Lomb has reaffirmed its commitment to supporting UK eye healthcare professionals by becoming the latest exhibitor to support next year’s Optrafair (April 18-20) at the NEC Birmingham.
The company will promote new developments in contact lenses and eye care products at the event and said it wanted to work with practices to help them to grow their contact lens business through tailored clinical training, sales support literature and marketing tools.
‘Optrafair is proven to be a good way to connect with our customers and to launch new products. It is a well-attended show and we look forward to seeing dispensing opticians, contact lens practitioners and optometrists, not just from the Midlands but also from further afield.
‘We have a very exciting product pipeline with developments to address the fact that the contact lens market has great potential to grow. Optrafair is the time to come and find out more,’ said Tom Bailey, Bausch+Lomb sales and clinical training manager.
