The British Contact Lens Association (BCLA) has set up a resource and awareness campaign to support eye care professionals in highlighting the value of contact lenses (CLs).
The Love Your Lenses Week 2022 campaign (June 13-19) will provide a printed and online resource pack, including t-shirts, pens, stickers, posters and digital assets, to the first 200 UK practitioners registered.
BCLA’s chief executive, Luke Stevens-Burt, said: ‘We want to inspire eye care professionals to get talking about CLs and highlight the importance of high-quality aftercare for continued healthy lens wear – and also sourcing their CLs from reputable, legal retailers.
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