Wimbledon Eyewear has unveiled its new sunglass collection. Eighteen new men and women's models comprise the new range from the tennis brand, which boasts former Wimbledon champion Boris Becker as its ambassador.
Pictured are the men's R 9955A, worn by Becker and women's R 9959 A sunglass. The men's design has a sports feel with a modified aviator shape, while the women's has a much more feminine style with an oversized lens shape and crystal red colour scheme.
Rodenstock said it would offer full marketing support to practices stocking the range, with tools including an 18-frame display stand, campaign posters, mailers and customised spectacle cases. In addition, for every pair of repeat Wimbledon sunglasses sold, practices will receive £2 on a reward card which can be redeemed at over 130 shops and restaurants.
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