Rodenstock prepares for Wimbledon weather

Fully aware of the meaning of the British summer, Rodenstock has offered patients a free compact umbrella with each pair of Rx sunglasses from its 2012 range. The promotion, which runs from June 18 to July 14, coincides with the tournament and is open to all Wimbledon Eyewear stockists.

Participating practices will be sent in-store promotional kits with a showcard, poster, umbrella and a display pair of sunglasses. For every pair of repeat Wimbledon sunglasses sold, practices will receive £2 on a reward card, which can be redeemed at 130 high street stores, restaurants and online retailers.

Only sunglasses from the 2012 collection, ordered with Rodenstock Rx tinted lenses and glazed from the its in-house lab will qualify for the promotion. The Wimbledon Eyewear collection comprises 18 models for both men and women.