Book ahead for New York show

Organisers of Vision Expo East (VEE) are introducing a variety of new programmes, exclusive topics and special events to the 2010 show.

To be held in New York from March 19-21, VEE 2010 will focus on e-technology and business. 'We've worked closely with our conference advisory board to provide business solutions and continuing education like our Visionomics and e-technology sessions,' said Tom Loughran, vice president of organisers Reed Exhibitions.

Loughran said a concerted effort had been made to promote what was new on each exhibitor's stand, while a locator system entitled 'Map your show', had been added to the website (www.visionexpoeast.com). As well as creating a schedule, the system allows users to contact exhibitors to book appointments before they arrive at the show. The website has also been redesigned into areas of interest including fashion trends, education, lens technology, medical eye care and business solutions.