Boots 'checks' on eyes

Research showing nearly a quarter of people saying they would be more motivated to have their eyes checked regularly if eye tests were called eye checks has coincided with Boots Opticians renaming its eye examinations.

Eye tests will now be referred to as eye checks and to support the change of name, Boots has launched the Great Big Eye Check initiative in association with the RNIB and Action for Blind People. The campaign's aim is to raise awareness of eye health and encourage more people to have their eyes checked regularly.

David Cartwright, optometrist and director of professional services at Boots Opticians, said: 'We hope that by widening the meaning of an eye test by calling it an eye check we will help people understand that this is not just about what they can or cannot see, it is also a check-up for their overall eye health that can be sight-saving, and in some cases, even life-saving.'