Boots Opticians promotes joy of vision in new advert

A new campaign encouraging the nation to ‘See what’s possible’ has been launched by Boots Opticians with a TV advert created by Grammy-nominated director Nick Jack Davies.

The multiple said its advert aimed to inspire people to prioritise their eye health by opening their eyes to the infinite possibilities of life with better sight. A series of scenes that focused on the joy of life made possible by vision correction were explored in the 30-second advert and highlighted how Boots Opticians could support patients.

James Arrow, managing director at Boots Opticians, said: ‘We are excited to be launching the new Boots Opticians See What’s Possible brand platform and marketing campaign to highlight the importance of eye health and vision.