Boots Opticians has partnered with the winner of Love Island, Davide Sanclimenti, for World Sight Day to show people what was possible when they could see clearly.
A survey commissioned by the multiple found 52% of 18-34 year-olds were inspired to wear spectacles after seeing celebrities like Sanclimenti wearing frames.
The research was commissioned by Boots Opticians as part of its See What’s Possible brand campaign, which focused on improving quality of life with better sight.
Survey respondents said they often lacked confidence (34%) or felt left out of things (18%) before their vision was corrected. 74% felt their quality of life improved since they started wearing spectacles or contact lenses.
‘People don’t always realise how much sight and confidence are linked, which is why my glasses are such a big part of my life and my Love Island experience,’ Saclimenti said.
Boots Opticians emphasised the importance of eye health. James Arrow, managing director at Boots Opticians, commented: ‘Three-quarters of people admit that sight is their most importance sense, so we’re calling upon the British public to get their eyes tested so that they can see and do anything possible with improved vision.’
