Brulimar Optical launches manufacturing division

UK eyewear manufacturer Brulimar Optical Group has launched a new manufacturing division to aid independent retailers.

Stemming from a series of joint ventures with Chinese factories, the new service will allow retailers to maximise profits by ordering directly from the factory.

As well as offering staple products, retailers will be able to design their own collections, with 45 generic pre-selected models to act as a reference point.

Brulimar CEO Howard Librae said: ‘This whole direct from the factory to store concept is about providing retailers, of all sizes, with massive savings on optical frames and accessories that they’re already buying. Brulimar’s “all-in”pricing scheme enables stores to save upward of 50-60% of the amount they’re currently paying for core models.’