Call for mystery shop

Practices willing to be mystery-shopped are being sought by the organisers of Independents Day, which has announced Optician as its media partner.

This year's iDay will take place at the National Motorcycle Museum close to the NEC on July 8.

The 2013 event will look at the provision of optical services from the customer's perspective and focus on the optometrist handover.

Delegates are being invited to put themselves forward for a mystery shop to see how they stack up against other practices. Anonymised results from the Transitions-sponsored project will be presented at iDay13. The results will also be published in Optician. Those taking part will be provided with confidential details of how they performed against the 40 other practices.