Capello brand ties up Boots

Boots Opticians will stock Zerorh+ frames from July according to Sarah Johnson, owner of Sole Agency, the eyewear manufacturer's UK distributor.

The deal is another coup for Zerorh+, with David Clulow having stocked the frames since their UK launch in January and conversations on-going with other major optical chains.

The Boots deal is another indicator of the rapid incursion of Zerorh+ into the UK eyewear market, with demand for the Italian-made optical and sun frames having been aided by the appointment as England football manager of Fabio Capello.

Having modelled Zerorh+ since 2001, Capello is the public face and spokesman for the brand.