Specsavers has launched a multimedia campaign featuring national press advertisements, online activity, direct mail, store branding and staff tee-shirts featuring the Mr Men cartoon characters to promote its biggest ever free offer.
Specsavers has launched a multimedia campaign featuring national press advertisements, online activity, direct mail, store branding and staff tee-shirts featuring the Mr Men cartoon characters to promote its biggest ever free offer.
Running from October 10 until January 1, 2011 the campaign will see Specsavers and Mr Men take over the home page of www.uk.msn.com for a day on October 15.
As part of the promotion, different Mr Men characters are associated with different offers such as Mr Greedy with a free second pair and Mr Clever with free varifocal lenses.
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