The Charmant Group has launched a new website (www.charmant.com) with a fresh look and functions to enable visitors to explore brands from Elle, Esprit, Puma and Trussardi to Charmant Titanium.
The company explained that it aimed to create a website that reflected its values and philosophy, with functionality and sharp, clear graphics and a contemporary look. Content is described as relevant to Charmant's different target groups opticians, buyers, consumers, investors and media. To date, over 1,500 UK and Ireland customers have already registered.
Company history is included on the corporate site, with key facts and latest brand information, as well as an eyewear lexicon. Charmant added that each of its subsidiaries would come on board, launching local sites for their business partners with the latest news and offers. A password-protected online catalogue would present the entire eyewear line for each brand, allowing practitioners to search for frames.
UK and Ireland customers are invited to register for their own user name by emailing sales@charmant.co.uk or calling 020 8992 9222.
