Charmant signs Puma Eyewear deal

Japanese framemaker Charmant has signed the license for sports brand Puma for all markets except North America, where Luxottica has struck a retail and wholesale deal.

The first eyewear collection will be presented to the retailers in summer this year and will be available to consumers by the end of 2006.

Charmant makes and sells eyewear for Elle,  Esprit, the high-end Christian Roth and, until later this year when the licenses are taken over by Safilo,  Boss and Hugo Boss.

Luxottica will become the exclusive retail and wholesale distributor in the key North American market in addition to distributing the new Puma collections through its entire retail network worldwide.