Ciba aims to deliver with Focus Direct

Under the scheme, patients can have their contact lenses delivered free of charge to their home or workplace. It is only available at the practitioner's request, and applies to Ciba's Focus Dailies 30, 60 or 90-pair packs. The company says the service offers greater patient satisfaction, and combats the risk of direct mail and Internet ordering. 'Our objective is to make life as easy as possible for the practice, while ensuring that their patient database remains intact,' said Vanessa McClenaghan, marketing manager, contact lenses. 'Focus Direct also means reduced stock holding and storage space representing an improved cash flow,' she added. - For further details, practitioners should contact their Ciba Vision business development manager.