CIBA Vision launched its Dailies AquaComfort Plus premium daily disposable contact lens to 140 eye care professionals in a world first in London last week.
The lens uses a triple action moisture technology to lubricate, moisturise and refresh for comfort throughout the day and was launched at the same time as CIBA unveiled its new logo.
Marketing director Debbie Olive introduced the lens and said: 'Research of daily disposable wearers has indicated that comfort is the key feature of the ideal lens. To improve their current lens eight out of 10 wearers requested a product that keeps eyes moisturised and hydrated. With Dailies AquaComfort Plus, CIBA Vision has delivered these improvements.'
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