A new upper echelon for comfort in daily lenses will be created with the launch next week of its new daily disposable lens, claims CIBA Vision.
Speaking at a briefing ahead of the launch, managing director Howard Barnes said other companies had started the process of creating a premium sector for dailies but they hadn't got it right.
'This lens has real value and real benefit. This is a lens in a totally different category,' he said.
Pre-launch details of the lens, which was unveiled in London yesterday (Thursday), highlighted advances in the material from which the lens is made. This includes three ingredients that tackle wearer comfort in three ways. These ensure comfort on insertion, steady wetting of the lens during wear and a blink-activated moisturising agent that ensures wearer comfort late into the day.
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