Ciba Vision and Sola campaign together to build business

The four-month campaign starts on November 1, offering patients buying any lenses from the Sola Progressives range a free three-month trial (based on an average use of two sets per week) of CibaÕs Focus Dailies disposable lenses.Commercial director at Sola Steve Wright (pictured far right) said his company was keen to explore new initiatives which could help practitioners increase customer loyalty. ÔOur research tells us that just 2 per cent of people aged between 45 and 55 wear contact lenses, while only 1 per cent of the over-55s do. Increased sales of our Progressives range among this age group indicates that they appreciate the benefits that thinner lenses and coatings can bring to their appearance. We are sure that there is potentially a significant untapped market here for contact lenses,Õ he explained.Director of lenses at Ciba Vision Dan Hammond (also pictured) said the two products had traditionally been seen as rivals, but this initiative turned that thinking on its head. ÔIt means that we can work with optical practices on building their whole business, rather than fighting over contact lens or spectacle sales.Õu For further details contact Sola on 0121 3565595 or Ciba Vision on 01489 785580.