Sola responds to dispensing needs

The Sola Guide to Effortless Dispensing aims to help practitioners present lens benefits to consumers using '30-second sell' sections to help communicate the consumer benefits of added-value lenses. The company states that benefits of the new guide include speed and ease of use via product listing by focal type then material type. Practitioners can see all-inclusive prices at a glance, without having to calculate the addition for a lens coating. To identify and meet customer needs quickly, a one-line description of each product from Sola's economy (Sava range), branded and specials ranges has been included, advising the practitioner of product suitability. The company adds that such key features are the result of comprehensive research, in particular customer feedback gained from Sola's recent retailers conference. Commercial director Steve Wright said: 'Sola prides itself on being customer-driven and our new guide has been defined by our customers.' - To order a copy of the guide, contact Sola on 0121 356 5595.