Clearlab's bespoke lens offer to slow web sales

Independent practices wishing to fight back against internet sales have been offered a new solution by the Korean-owned contact lens maker Clearlab.

Key to this strategy has been its offer to customers, even those with a single practice, the opportunity to provide private label contact lenses.

The lenses are branded to the name and design of the customer at no additional cost to buying Clearlab’s own brands. These are also less widely available on the internet than the big brands, said Dominique Gastaldi, the firm’s sales manager for Europe.

In the 18 months since Clearlab relaunched itself on the UK market, it has picked up more than 500 practices and three major buying groups, he said. The reason being a combination of its product portfolio, practices’ desire for an alternative to the multinational giants and Clearlab’s approach to helping independent practices combat unfettered internet sales.