Rodenstock has put its Club member website at the heart of a programme to support and communicate with its customers following recent management changes at the firm.
The password-protected www.rodenstock.net site is designed to act bothas an electronic newsletter andas a central business resource for Club customers. The website contains information about all of the company's products and allows practices to track the status of jobs placed in Rodenstock's lab.
The site also hosts consumer advertising visuals which can be downloaded. Eventually itwill actas an electronic ordering tool and even collect consumer feedback.Marketing communications manager John Harrup said the site added real value for Club members, providinga simple, single source for support materials. 'The online discussion forum is also extremely popular.'
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