Communication is key to contact lens success

Picture credit: Rex Features

Communication channels between eye care practitioners and contact lens wearers remain limited despite high patient demand for more information, according to latest findings.

Recall letters were the only form of communication received by the majority of contact lens wearers who took part in research jointly conducted by Optician and the Association of Contact Lens Manufacturers (ACLM).

The consumer study showed 69 per cent of wearers receiving reminder letters. Twenty-two per cent had been sent discounts on products and check-ups, while 20 per cent had received a regular newsletter and 17 per cent were sent information on relevant new products. But 14 per cent reported receiving no communication from their optician during the year.