Consumer site shows benefits

A new consumer website has been launched by Rodenstock.

The website (www.see-better-look-perfect.com) features four experience zones - the self-tinting ColorMatic IQ, progressive lens system EyeLT along with sunwear and eyewear. Each area allows the user to see how the products work through graphics and interactive animations.

When patients have finished viewing demonstrations, they are able to search for their local Rodenstock specialist optician.

John Harrup, marketing communications manager, said: 'The new website is designed to be consumer-friendly and strengthens communications with users of our products. It allows people to become familiar with the quality Rodenstock brand and services and interact in a simple, intuitive manner.'