Rodenstock's House of Better Vision dispensing website has been transformed into an application for the Apple iPad.
The House of Better Vision app is a 'virtual world' with several experience zones that guides patients through the Rodenstock lenses and eyewear offerings.
Detailing the self-tinting ColorMatic IQ, progressive lens system EyeLT, and sunwear and eyewear, the app also includes Spectacles 360°, FAQs and History. Each area enables the user to see how the products work, through graphics and interactive animation.
The new app is available free from the Apple iTunes store.
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