Contact lens industry hosts knowledge day

Two contact lens professional bodies are getting together to offer a one-day course aimed at building knowledge of current contact lenses among industry personnel.
The British Contact Lens Association will hold the course next month in Birmingham, and it will be supported by the Association of Contact Lens Manufacturers.
It will take place at the Aston Business School in Birmingham on Wednesday November 7. Sales teams, customer services representatives, marketing assistants and sales and marketing personnel new to the contact lens industry are its target audience.
The cost of the industry training day is £100 per delegate.
Lectures will include basic anatomy and optics of the eye, ÔWhat practitioners fit, when and whyÕ and a presentation on common contact lens complications. There will also be an opportunity to handle various types of lenses, as well as hands-on experience of consulting room equipment. The programme will be introduced by Chris Stean, chairman of the ACLM.
BCLA president Tony Hough welcomed the support of the ACLM for the Industry Training Day: ÔThe BCLA has an excellent working relationship with the ACLM and with individual member companies, both as exhibitors and sponsors of the annual conference, and as active members of our technical section. We would hope to extend this relationship through closer collaboration on projects such as this.Õ
Mr Hough added that practice management seminars would be among the features of the BCLAÕs 2002 Annual Clinical Conference in support of the contact lens industryÕs Market Growth Initiative.