CooperVision sets new tone

Coopervision has created a new visual identity to distinguish itself within the contact lens industry after carrying out extensive research among staff, practitioners and wearers.

The colourful and vibrant imagery is designed to get the message across that Coopervision has changed, the contact lens business has changed and that no two people see things in the same way.

President John Weber said Coopervision had changed radically in the last few years and wanted to create a platform from which it could communicate how it met patient and practitioner needs.

'We appreciate that no two eyes, no two patients and no two days are ever the same that's why we take a different approach to contact lenses.'