CooperVision secured the Gold award for Best Innovation and the Silver award for Best Use of Digital at the 2024 Digital Impact Awards in London.
CooperVision scooped up the awards for its ‘Showpad CooperVision Advantage Experience’ product, a digital business development toolkit created in partnership with design agency, Bridge.
The project was born out of a desire to address market challenges within the contact lens industry and improve the way Business Development Managers (BDMs) engaged with eye care professional customers.
Zoe Bull, senior director of category and customer enablement, EMEA, said it was an exciting win for the company.
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