Crazy discounted for Halloween

The company said that to help practitioners maximise the selling opportunity presented by Halloween and the run up to Christmas, Chrome-X is including their cosmetic lens selection palette free of charge with each set of Demonstration Crazy lenses sold. The sales promotion case contains 6 single 'demonstration' lenses in clear glass vials: Yellow Cat Eye, Fire, Black Spiral, White Zombie, Red Spiral and Black Wolf. The complete promotional set cost &\#163;42. The palette normally sells for &\#163;29. Nick Coleman managing director of Chrome-X said: 'The palette is a proven time-saver. People don't ask to try a Crazy lens for comfort and fit but to make sure the design looks as striking on their own eye as they do in the brochures. 'They think our photos have been computer-enhanced which, given the amazing capabilities of today's graphics software, is understandable. Any member of the practice staff can field these enquiries by simply placing the chosen lens over the darkest, Chestnut Brown eye on the palette. The full opacity of the lens can then be seen by the customer, removing any lingering doubts. Our eye-catching posters, window stickers and point-of-sale leaflets draw people into the practice creating interest and other selling opportunities. As Crazy lenses tend to be an impulse purchase, holding a small stock of plano lenses helps capture these incremental revenue opportunities.' - For more information call Chrome-X on 02380 269278.