Cult Vision has partnered with Swiss fashion brand Einstoffen and textile designer Amelia Graham to launch a virtual pop-up to showcase new eyewear and artwork.
The online experience, which will run from March 16 – June 16, has been created after the organisers decided not to host a physical pop-up in Marylebone because of coronavirus.
Cult Vision will host the pop-up on its Cult Vision Trade website, which will also officially launch to business customers.
Einstoffen will use the online pop-up to make the official UK launch of its eyewear, which celebrates ‘independent minds and free spirits with forward-thinking designs, unusual materials and combinations.’
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