Cutler and Gross moves in Manhattan

Cutler and Gross has opened a new, larger optical practice in New York City after more than a decade at 100 Mercer Street in Manhattan.

The 2,400 sq-ft site on the same road was built in the early 1920s and has been given a new design that will be rolled out across it other five locations in the UK, US and Canada.

The store designers said they envisioned a look somewhere between an informal social club and a minimalist contemporary gallery where customers can lounge and explore eyewear.

Jack Dooley, CEO at Cutler and Gross, said: ‘New York has always been important to Cutler and Gross as a melting pot of fashion, music, art, and literature. It was Tony Gross’s favourite city and provided the backdrop and inspiration for his earliest collections.