David Baker joins Dunelm Optical

British frame supplier and ophthalmic laboratory Dunelm Optical has appointed former International Eyewear managing director David Baker as its new commercial director.

Baker’s new role will see him responsible for supporting the on-going development and delivery of Dunelm’s sales and marketing functions, with a nationwide team of sales reps reporting directly to him. It was the first time someone from outside the Beaumont family has been appointed to a senior level position within the business.

During his four-year tenure at International Eyewear, he was responsible for all business activity, including Disney and Storm London optical brand launches. He was also vice chairman and a director on the Federation of Manufacturing Opticians board.