David Beckham to continue his association with Police eyewear

Italian eyewear company De Rigo has taken advantage of the current hype surrounding England captain and Manchester United player David Beckham by announcing that he will be fronting their 2002 advertising and public relations campaign for Police sunglasses for a second year.
The new Police campaign will be launched with a secret event in January and the company says the new sunglass range will take the nation Ôby stormÕ.
UK managing director Silvia Nanni said: ÔIn light of football hero BeckhamÕs success as England captain, Police is confident that with him as their front man, the brand will reach new heights as the nationÕs most sought-after sunglass brand. This is further backed by a recent survey conducted by Loaded magazine that claims David Beckham is more influential on the way British men dress than Georgio Armani.Õ
Maxim readers recently voted the range as one of the top sunglass brands.
u For further details on the Police brand, contact De Rigo on 01923 249491 or email the company at derigoderigo.demon.co.uk