Deadline approaches for patient toolkit offer

Independent practitioners have two weeks left to obtain a free copy of the Optician-sponsored More Patients, More Often guide to increasing the effectiveness of patient recall letters.

The 79-page toolkit, first released by Independent Marketing Partnership in May, is available as a free download until August 31, when it will revert to its usual price of £95.

More Patients, More Often outlines 11 techniques to improve the response rate to patient letters, and also covers how to use email and text messages to make a recall programme more effective.

Graham Hutchison of the Independent Marketing Partnership said 880 copies had so far been ordered.